The Canuck Media Monitor (CMM) was inspired by the work of FAIR and Medialens.  CMM aims to raise awareness of the systemic way the Canadian corporate media filters news and analysis to promote destructive elite objectives. CMM seeks to promote open, rational public debate between readers and media workers (journalists and editors) and encourages readers to not to be passive media consumers. With sufficient participation CMM may prompt small, positive change in the way the Canadian corporate media operates. However, CMM's much more important objective is to contribute to the growing alternatives to the corporate media.

CMM was established by Joe Emersberger, an engineer and Canadian Auto Worker Union (CAW) member, who lives and works in Windsor, Ontario. Articles of his have been posted online on Znet, Narco News, HaitiAnalysis, Counterpunch and Green Left Weekly.